Creative Concepts

BLACK GIRL MAGIC X Ford Motor Fund

In 2018, Kaylee Jade was offered to write a manifesto for the Ford Freedom Fund in 2018. The given theme was “Black Girl Magic”. Using her creative writing skills, she wrote a poem titled “Black Girl Magic” was used as the marketing tagline for the Ford Freedom Awards that year. It was epic.

Black Girl Magic by Kaylee Jade Warfield

Let me tell you something sis,

you’ve got magic in your tips.

From the tips of your hair,

whichever texture you wear—

To the tips of your toes,

Your curves sway with each pose.

It’s striking.

It’s majestic.

It’s dope.

Never let it go.

It’s when you lay those edges so flat,

That even your homeboys snap back.

It’s simply being unapologetically fierce.

When you own who you are, can’t nobody place you in the rear.

It’s those moments when you’re thankful for the melanin that glows within you.

It’s those moments when you see your sisters glowing through every shade and every hue.

It’s the fact that us black girls have Michelle Obama, for example, to actually look up to.

It’s the fact that her Black Girl Magic is nestled within me and nestled within you.

Because She who drips in melanin and honey is She who breaks glass ceilings and gets that money, is also She who holds magic at her tips, all because

She knows that black girls ooze with pure awesomeness.

Yes boo! I am talking to you and you and you!

I’m telling you to keep slaying on to that next move!

Never give up on your dreams! Never cut them loose!

And never forget those black girls who came before me and you.

The ones who marched from cotton fields into fields of medicine, science, justice, Music, art, entertainment, and straight on into the damn White House.

Where to next?

Who knows.

But wherever it be,

that Black Girl Magic will follow.

It’s that black and beautiful, that beautiful and black.

It’s living your best life, while the queens above smile back.

It’s knowing that your black skin is not a symbol of shame,

But rather a glorious symbol of our testimonies in raw strength.

It’s knowing that the sisters who stand next to you are here with you to support.

Because when black girls come together, there’s a spirit conjured; a powerful force.

Now honey, that’s that Black Girl Magic!

And nah, we don’t plan on keeping it short.

So relish in our dopeness!

Bask in the awe!

Black Girls are here to celebrate their Magic, once and for all.

Later on, she used the last lines “It’s striking. It’s majestic. It’s dope. Never let it go.” as the tagline for a brand merch campaign of her own. Kaylee Jade made t-shirts, tote bags, journals, etc and sold on her website.